Howzit! We heard you’re looking for a Fundi?
The word "Fundi" means expert or specialist in South Africa. It's a high bar to set for ourselves, but we take it seriously.
Studio Fundi is South Africa's first full-service behavioural design consultancy.
We use behavioural science to help businesses understand why people do what they do, then we design around that reality.
Studio Fundi started with a sticker…
Not a metaphorical sticker. An actual sticker, a scratch-off medication tracking calendar that Ricky, our founder, designed to help patients living with HIV remember to take their medicine.
FebriSol started with the same question that drives everything we do at Studio Fundi: why aren't people doing the thing they are supposed to do? What would make them actually do it?
It is a question that applies to your checkout flow, onboarding process, internal change programme, and customer communications. Anywhere there's a gap between what you designed and what people actually do, there's a behavioural problem.
The good news is that behavioural problems have behavioural solutions.
What is Behavioural Design?
Behavioural design uses insights from psychology, behavioural economics, and business strategy to shape how people interact with products, services, and systems.
Instead of assuming people will behave rationally, we design around how they actually behave: distractedly, taking shortcuts and following the path of least resistance.
We design with human behaviour, not against it.
Who's Behind Studio Fundi?
Ricky Stoch is an award-winning human-centred designer and consultant. With over 10 years of experience, she specialises in working with organisations to apply behavioural insights to real business challenges.
Ricky holds an undergraduate degree in Media and Writing, Digital Media and International Relations, as well as an Honours degree in Transitional Justice, both from the University of Cape Town (South Africa). She also holds an MA in Visual Communication from the Royal College of Art (London).
Through her work, she aims to solve problems, change behaviour, democratise information, and communicate big ideas that drive positive action. She has a special interest in behavioural solutions for public health, and design that makes the challenges of real life a little easier.
View Ricky’s Portfolio | Invite Ricky to Speak at your Event
Not sure if this is what you need?
Send us a message and describe your challenge. We'll tell you whether behavioural design is the right tool for you. No pitch, no pressure.