Behavioural Design Training
The best solutions don't just fix the immediate problem. They build capability so your team can spot and solve behavioural challenges on their own. We offer practical behavioural design training that turns your team into behavioural thinkers.
Sivan Lapidus
Head of Design, Absa Personal and Private Bank
The design leadership team for Absa Personal and Private Banking spent two days with Ricky, immersing ourselves in the science of customer behaviour. With AI advancing rapidly, I believe this is becoming a critical skill for creative humans — the ability to deeply understand, empathise with, and immerse ourselves in what is really happening for customers.
Ricky’s workshop was not only inspiring and captivating, but highly practical. She shared methods and tools that can be easily integrated into the design-to-delivery workflow, with an immediate uplift in the quality of thinking, decision-making, and customer experience outcomes.
I would highly recommend Ricky and her courses to any organisation looking to elevate the capability of their teams and embed truly customer-centric thinking into the way they work.
Behavioural Design Workshops for Corporates
We come to you, locally in South Africa or internationally, and run tailored behavioural science workshops for your teams.
-
Identifying behavioural barriers in customer experience. How to spot where friction is costing you conversions, why people drop off in your customer journey, and which barriers are actually worth fixing. We teach you to see your business through a behavioural science lens.
Designing behavioural nudges that actually work. The theory behind nudging is interesting, but the practice is what matters. We teach you how to design interventions using behavioural economics principles like defaults, social proof, framing effects, and commitment devices. More importantly, we teach you when to use which one.
Testing and measuring behaviour change. Measuring engagement is easy. Measuring actual behaviour change is harder but infinitely more valuable. We teach you how to set up proper tests, what metrics actually matter for behavioural interventions, and how to interpret results.
Applying behavioural insights to customer experience design. Your customer journey has dozens of decision points. We teach you how to map them, identify where behavioural science can have the biggest impact, and design experiences that reduce cognitive load and friction.
Using behavioural science in internal change management programmes. Your employees are users too. We teach you how to apply the same behavioural design rigour to internal processes, change initiatives, and internal communications that you'd apply to customer facing products.
Who this behavioural economics training is for? Marketing teams trying to improve conversion rates. Product teams designing better user experiences. Operations teams rolling out new processes. HR teams managing organisational change. Basically, anyone who needs people to do something and isn't getting the results they want.
-
Half-day intensive workshop (introduction to behavioural science and design).
Full day masterclass (deep dive into specific applications).
Multi-day programme (comprehensive behavioural design training).
A series of workshops over several weeks (build capability progressively).
Train the trainer programmes (build internal behavioural science expertise).
Behavioural Design Courses for Universities
We offer courses to teach the next generation of leaders how to design around human behaviour. Our behavioural design courses and modules blend theory with real-world application. Students leave understanding both the science and how to use it in actual business contexts.
-
Foundations of behavioural economics. The key concepts from behavioural economics research: heuristics and biases, prospect theory, mental accounting, anchoring and adjustment, availability heuristic, loss aversion. Not just what they are, but when they show up in actual business contexts.
Applied behavioural science in marketing. How to use behavioural insights to improve messaging, positioning, pricing strategies, and customer acquisition. We cover real case studies from South African and international companies.
Behavioural design for product development. How to build behavioural science into product design from day one. Habit formation, friction reduction, choice architecture, default design, feedback loops. The things that separate products people use once from products people can't stop using.
Service design and customer experience. Customer journey mapping through a behavioural lens. Identifying friction points. Designing interventions. Testing and measuring behaviour change. We use real examples and get students to apply frameworks to actual services.
Organisational behaviour and change management. Applying behavioural science internally. How to design change programmes that actually stick. Why most internal communications fail behaviourally. How to nudge employees without being manipulative.
Ethics in behavioural science. When is a nudge helpful and when is it manipulation? How do you apply behavioural science responsibly?
-
Single guest lecture (introduction to behavioural design)
Half module integration (4 to 6 weeks of behavioural design content)
Full module (12 week behavioural science and design course)
Postgraduate elective (advanced applied behavioural science)
Executive education short course (behavioural insights for professionals)
-
In person at your campus, online, or hybrid. We adapt to what works for your programme.
The ROI on Upskilling Your Behavioural Design Capability
Design better solutions the first time: Instead of launching something, watching it fail, then calling in consultants to fix it, your team designs it properly from the start using behavioural science principles.
Move faster: When your team understands behavioural design, you don't need external consultants for every project. You can move at your own pace.
Build competitive advantage: Behavioural science capability is rare in South Africa right now. The organisations building it early are creating a capability their competitors don't have and can't easily replicate.